When Clinicians, Investors, & Patients Ask AI, Does it Recommend You?
Built for life sciences brands, Capwell Total Visibility™ is a full-service engagement that pairs strategic PR with AI visibility strategy to build and optimize your entire web presence — so your brand is the one AI recommends.
30-minute working session. See how your visibility affects AI results. No commitment.
Measurable PR
for the AI Era
Reputation. Influence. Impact.
PR has always shaped them. Now, for the first time, we can see what stakeholders ask AI, know what shapes the answers, and influence how your brand shows up. Bonus: it’s ALL measurable.
How AI Decides Whether to Recommend You
When stakeholders ask AI about your category, it’s evaluating your brand on six dimensions:
Readability
Can AI access, crawl, and understand your website?
Relevance
Does your content directly answer the questions buyers are asking?
Consistency
Is your brand described accurately and uniformly across every surface?
Positioning
Does the info available place your brand in the right category and competitive set?
Authority
Is there enough credible, independent proof to back your expertise?
Recency
Is your information current enough for AI to trust it?
Authority Signals
AI Can’t Ignore
Capwell Total Visibility™ places your brand in the high-authority sources AI pulls from when generating answers. So when your market asks, the answer is you. Every placement, asset, and authority signal we build is driven by data — each one tied to a specific query, audience, and positioning gap.
What Capwell Total Visibility™ Looks Like
We increase your visibility across every surface AI taps for info on your brand.
Every. Single. One.
Click any section to see what we do
One engagement. Every surface covered. Every signal aligned.
From the properties you own to the platforms AI trusts most, Capwell Total Visibility is a single, integrated approach to brand visibility — strategy, content, optimization, media, and measurement, all working together so your brand shows up accurately and consistently, everywhere it matters.
Everything you own — optimized for AI and search
Website Structure & Schema
We make sure AI platforms and search engines can read, categorize, and correctly describe every page on your site.
AI-Readable Infrastructure
If your site uses heavy code or gated content that blocks AI crawlers, we build a clean mirror so nothing gets missed.
On-Site Content
Blog posts, FAQ pages, clinical evidence pages, and comparison guides — all written to answer the exact questions your buyers are asking AI. We provide the copy and/or code for deployment.
Social & Owned Channels
We ensure your LinkedIn, YouTube, and every other profile you control has consistent messaging and is optimized for discoverability.
Know what buyers are asking — and shape the answer
Brand Positioning
Your messaging, your differentiators, your narrative — defined once, then embedded into everything we produce and every surface we touch.
Stakeholder Mapping
Clinicians, investors, and patients want different answers. We define each stakeholder’s priorities and language so every piece of content speaks to the right person.
Query Mapping
We map the exact questions being typed into ChatGPT, Perplexity, Gemini, Grok, and Google — then build your content architecture around those specific queries.
Build trust on the surfaces AI actually relies on
Knowledge Graph Presence
We claim and optimize your listings on Wikidata, Crunchbase, industry directories — the data sources AI models pull from when they describe companies like yours.
Third-Party Platforms
We develop content and spark engagement across Reddit, YouTube, Medium, industry publications, and community forums — the sources AI platforms trust most.
Press & Media Coverage (optional)
We develop strategic press releases and conduct media outreach every 6–10 weeks to maintain the recent, indexed, high-authority coverage that feeds both AI training data and search rankings.
Total Visibility Intelligence Engine
This is what makes everything else work.
We track how AI platforms describe your brand — across ChatGPT, Claude, Perplexity, Gemini, and Google AI Overviews
We identify the gaps: where you’re missing, where competitors are winning, where the opportunity is
Every piece of content we create, every optimization we make, is driven by what the data tells us your buyers are asking AI
Intelligence powered by SimplicityAI’s Visibility Dashboard + monthly strategy calls with your dedicated Visibility Strategist
Visibility, Measured
Every activity ladders up to a trackable shift in your brand visibility.
Track how your brand appears across strategic prompts.
See movement over time on major AI platforms in response to the queries that matter most to your brand.
Query Movement
Track brand visibility across 100+ AI prompts
Competitive Share
Frequency of mentions relative to key competitors
Source Influence
Which articles, directories & publications and third-party sources drive brand visibility
Positioning Accuracy
Whether AI describes you correctly
See where your brand is missing, mispositioned, or losing ground.
These insights pinpoint the gaps affecting fundraising, partnerships, adoption, and demand, and provide the roadmap for what we fix first.
Built for Life Sciences Brands
Capwell Total Visibility™ is built for companies in complex, regulated markets where positioning matters, misalignment is costly, and visibility drives growth.
- Life sciences, medtech, biotech, diagnostics, digital health, and healthcare services brands
- Companies navigating fundraising, clinical progress, launch, commercialization, strategic partnerships, and competitive pressure
- Brands selling to multiple audiences
Kimberly Capwell, CEO | Rachael Mahaffey, Managing Director
Every Capwell Total Visibility engagement is led by senior Visibility Strategists and supported by experienced health and science writers – not generalist writers, and not raw AI output – who know how to shape complex stories with clarity, credibility, and nuance. That human layer matters even more in a market flooding with generic AI content.
Generic AI Content Gets Skipped.
Ours Doesn't.
"Strategically positioned, journalist-verified content AI actually cites."
Brands are flooding every channel with generic AI output
AI evaluates content for authority, specificity, and brand distinctiveness — exactly what disappears in generic output. The irony: AI is among the best at identifying it, and skipping it.
Strategy first. Journalist-verified. Always.
Every engagement starts with your positioning framework. Every piece of content is refined by health and science journalists — not generalist writers, not raw AI output — who translate complex science with the clarity and credibility AI platforms recognize as authoritative.
Every Month You Wait,
AI is Shaping Your Brand Visibility – With or Without You.
The brands showing up in AI answers today are building a compounding advantage that gets harder to close every quarter.
See how your visibility affects AI results — and what can be done about it.
Peer Reviews
When I saw our actual AI search data – where we were showing up, areas we hadn’t tapped into yet, and the roadmap to increase brand visibility – I couldn’t stop thinking about the possibilities. Capwell’s approach with Total Visibility is brilliant, and the fact that it’s all measurable changes everything.”
What Capwell has built with Total Visibility is both disruptive and category defining. They’ve figured out how to tackle the entire visibility problem AI has created – not just identify it, but actually solve it – across every surface that influences how buyers, investors, and partners find you. And what’s most valuable is they’re applying human expertise that AI cannot replace - that’s the secret sauce. That’s craftsmanship.”
Our Total Visibility™ Guarantee
We put accountability behind results, not just activity.
If after the first 90 days you have implemented the agreed roadmap and have not seen clear improvement across your prioritized visibility metrics, we will continue working for up to 90 additional days at no additional fee to close the gap.
Don’t Let AI Define Your Brand Without You
Book a live 30-minute working session. We’ll show you how AI is ranking you against your competitors right now, and where the gaps are costing you visibility with the buyers who matter most.
Book a Total Visibility™ ConsultQuestions
How does Capwell Total Visibility relate to GEO, AEO, LLMO, and AI Search?
Generative Engine Optimization (GEO), Answer Engine Optimization (AEO), Large Language Model Optimization (LLMO), and AI Search optimization all describe the same emerging challenge: how your brand shows up when AI generates answers for your buyers.
What others call GEO, AEO, LLMO, or AI Search, we call Total Visibility — except we don’t just optimize one dimension. We manage the entire visibility ecosystem, with a strategy built specifically for life sciences brands. And unlike other offerings, Total Visibility is a full-service engagement, not merely an audit or single channel fix.
How is this different from traditional PR or SEO?
Traditional PR builds awareness through media. SEO optimizes keywords for search engines. Total Visibility does both — and goes much further. We track the specific questions your stakeholders are asking AI platforms, then use that intelligence to optimize your owned properties for AI readability, build authority across the platforms AI trusts most, and drive every piece of content we create. It’s one integrated ecosystem covering every surface that shapes how AI and search describe your brand.
How do you measure AI visibility?
We track specific, repeatable AI queries across major platforms and measure citation share, positioning accuracy, and competitive movement. Every metric is tied to observable, auditable AI outputs.
What does our team need to provide?
Access to subject matter experts for periodic interviews, timely approvals on content, alignment on strategic priorities, 1x month meeting with your Visibility Strategist. We handle everything else.
What kinds of companies do you work with?
Medtech, biotech, digital health, and life sciences services companies where credibility and trust drive purchasing decisions.